Dallas Grand Opening an Outstanding Success!

As more and more women told their friends about the transformative experiences they’ve had with professional bra fittings at Allure Intimate Apparel in Southlake, TX, it was only a matter of time before we opened a second Texas location. From everyone at Allure, we thank you for all your support, Southlake!

The official Grand Opening of our brand new Dallas store took place on Thursday, November 16, 2019, and the support was overwhelming! New and returning customers flocked to see the beautiful, newly finished store and join in the celebration. We gave away dozens of highly valued swag bags filled with gifts from top lingerie brands, raffled off bra and panty sets, and provided delicious food and drink to all attendees!

- These incredible $200 value swag bags were packed FULL of gifts from Elomi, Chantelle, Wacoal, Simone Perele, and more! 

“Bra shopping has officially gone from something I completely avoid to something I look forward to doing again!” said customer Jennifer Miller after visiting the new Dallas store. “I have never had a bra fit perfectly, and by the end of my visit I walked out with four perfectly fitting bras!”

- Customers and Staff mingled and celebrated into the night! 

At Allure Intimate Apparel, we're committed to finding the best bra for every woman’s individual size and lifestyle needs. Our highly trained, professional bra fitters understand the whole-body benefit of a well-fitting, supportive bra and utilize quality products in over 150 sizes to find the perfect bras, underwear, and swimwear for every woman. We started in Wisconsin in 2003, and now have SEVEN stores across the states of Texas, Wisconsin, and Minnesota! Sizes 28 to 48, cups A through K — Allure fits EVERY woman!

- Come see the beautiful new store today! 

Our new Dallas store is located in the Pavilion on the south side of Lovers Lane and is open seven days a week. See here for the Dallas location's daily store hours, or click here for directions! 

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From everyone at Allure, we thank you again for all your support, and we look forward to seeing you soon!